Thanks to technological advances, a lot of people are relying on making money online. Additionally, the hunger for knowledge, regarding all kinds of topics has given blogs a great popularity nowadays. This creates an enormous open field for competition for traffic. And it is not limited to just blogs. Every type of website requires a good assessment of the use of keywords. This will help them obtain the best possible position in the search engine rankings. So, search engine optimization (SEO) is just one among many elements of a rather complex system. This system will fill your website with life. In this article, we want to provide you with very relevant information. This information is the importance of competitive intelligence, in increasing website traffic.
For the sake of research, we will be focusing on a specific tool. This software has proven to be very effective in bringing traffic to websites. Its name is SEMRush. But how does it work? And how does it help you? We will go over it immediately.
SEMRush has become very popular in the last months. It was created as a software research suite. Its objective is to grant digital marketers, as well as online businesses competitive data. This data is meant to help those who have business on the internet. SEMRush focus on removing all the guessing work and provide you with very specific data. These data are divided into four major categories; which are also the different ways by which you can improve the traffic flow and income to your website.
1. Domain Analysis
This analysis will help you understand where you are located professionally, regarding success. Just type the name of your domain and SEMRush will give a variety of information. General traffic overview will be displayed for organic, as well as for paid channels. It also shows the rise and fall of your traffic trend; the improvements or struggles in traffic and your site’s positioning in SEMrush Ranking. Give it a try using the search tool below.
You can also change the dates of the analysis and download a pdf with the needed information. This makes it perfect for presentations. This is an example of the analysis:
2. Analysis of Keywords
This is very important for research on search engine optimization (SEO) and pay-per-click (PPC), as well as trendy research phrases analytics. This will help you see what are the best keywords that are related to your niche and how to use them properly. It also gives you information about PPC. This will tell you how much money each keyword phrase is providing you. With this and the previous element, you cannot only research on your domain. They present an opportunity for analyzing the market and give you important information on the competition. This way, you will be a step ahead of other websites, that use your same or similar niche. Take advantage of this information and you will be attracting more traffic to your website; and as a result, a better fluency of income.
Here, you can do many things; track, monitor and even audit both the visibility and health of a specific domain. This information allows you to assess your and other’s digital marketing efforts. It shows you the marketing domains where other people are receiving money from. This is in terms of advertising or becoming affiliates of bigger companies. It is important to be aware of the fact that there are a lot of ways of monetizing your business. There are websites that offer free guides on how to make passive income; while there are others that can be somewhat expensive like AdWords. Nevertheless, with SEMRush, you will be able to determine which is the best suited for your business.
This is an example of the information that SEMRush can provide you with:
4. Save Your Reports
With this tool, you are able to create a customized report that combines important elements. These elements can be Domain Analysis, Projects, Keywords Analysis. This is meant for you to keep track of the status of your online business easily. There are cases where the trends in keywords change. Sometimes, these keywords become popular after being forgotten for sometime. With SEMRush, you have the option of saving this data so you know exactly what the keywords that have placed you in the position you are now are. And make the best calls in order to continue bringing more traffic to your website. Remember to always be aware of competence and to constantly research the marker. Also, you should always be in the search for better ways to create passive but constant income to your business.
More analytics examples from SEMrush
How to Begin using SEMRush
For using SEMRush, you just need to go their website. You can also sign up for a 7-day trial, in order to test all the cool features of this software. SEMRush features a great selection of ways to help you learn how to use it. The website has different training materials that will only take you around 20 minutes, to master each sections.
These facts leave it all very clear. Whether you are considering to start blogging or your already have one, this article is for you. If this is your case and you are not using SEMRush, you are missing an incredible amount of tools. These tools will certainly give the chance of reinforcing or establishing your online business. The importance of competitive intelligence in search engine optimization rests on the increase of website traffic and income. Here, you will find more information on the use of SEMRush and its benefits. Do you have a blog? Do you plan to try blogging any time soon? What are your thoughts on using SEMRush to promote your online business success? Share them with us in the comments section below.