Why your business needs a website

4 min read

The world today has become a global village and the millennials are all over the internet. This is why your business needs a website. This digital landscape is transforming the small business to fortune 500 companies. Any business organization that is legit needs to maximize on this digital trend. Having your website means that your business is set to spread its wings, and gain prominence. Do you know that 89% of US citizens use the internet on a daily basis and nine in ten American adults use the internet, according to Pew Internet research? Now, this platform is also convincing when it comes to marketing thus making a return on investment (ROI) for startup business worth.

image showing why a business needs a website

As we speak right now, the online community has surged up to 4 billion users. That means a quarter of the world’s population is waiting for you. This is a good silver platter to tap on. We have wireless money payment like PayPal, Skrill and many more that have made it possible for the consumer to purchase products anywhere. One of the leading online stores Amazon, has made more than $178 billion in revenue from sales worldwide by 2017, according to Plunket research.

Reason Why Your Business Needs a Website

1. For Product and Services Visibility

In this digital era, a lot of people are busy. Chances of them flowing to your premises are minimal. You need a website to showcase what you offer in general. Besides that, your product will be known worldwide if your website does well in search engine. To add on top of that, you never know maybe your loyal customers are outside the location you serve. Finally, the website is a perfect tool to introduce a new product. This will give you the opportunity to explain in details what your new product is all about.

2. Your Competitors are having a Website

Don’t be an island, especially if your main competitors are engaging the online community. Moreover, it will be difficult to expand your business when your competitors are enjoying traffic online. When your business has a website, you will be able to monitor your competitor’s organic search, strength, their target customers and where they get clients. We have countless search engine optimization software’s that will ensure you track and make productive competition within your niche.

3. To Improve Sales and Marketing

You need a website to reach out to a wide audience. Bloggers, food products, beauty and cosmetics, electronic dealer, etc, needs a website to boost sales. How? The online platform has various mechanism your business can use to advertise service and product. Online advertising method has proven to be effective. This is because, it uses an algorithm to search for your target audience. Unlike the conventional methods which are expensive and doesn’t focus on many criteria such as demographics. We also have various software and web builders that will give your business that professional look that you need.

image showing how a website can be used to improve sales and marketing

4. The Website is Easy to Start and Run

Starting a website in this digital age has been made easy. We have web hosting companies, that offers a cheap and easy to use services. Launching a website for your business doesn’t require you to be a Computer Engineering graduate with stellar coding skills, No! That is a thing of the past. Look, even a chef can sign up to WordPress right now, buy a domain, a host, and working email to join the online community. For more on this, check out our article on how to start your own Blog: Step by Step Guide.

5. Social Authentication

Social proof is one of the biggest weapons that many businesses leverages in this digital world. Here, people follow the concept of the masses. According to an article by big commerce, 50% of modern shoppers do research on their smartphone before they go shopping. Similarly, a survey report by PWC 2018 global consumer insight indicates that, the number one source of inspiration for purchase is the social networks. So, all these are signal that shows how the trend is bending. A lot of people rely on what they see on the internet to make a decision when purchasing. In fact, if your product and services are receiving a positive review, a lot of people will be influenced.

Social proof is also a tool to show the world that what your business is offering is humane. There is no way you will preach the gospel and convert new clients if your product is nowhere to be seen online. Another important factor of social proof is trust. This tends to make new customers associate with your business. Again, your website will be able to answer myths and give facts through comments, blogs, and newsletters.

6. Your Business will be Accessible 24/7

24/7 availability is crucial when operating a business in an environment where completion is stiff. Sometimes you might find out that your target customers operate within odd hours. Through the software’s and wireless payment method, clients will purchase your product at any time of the day. Another feature is that your product will be available to your clients anytime. This will enable your target customers to make queries, learn about the services and make a reservation. Unlike the conventional method where you have to be there physically to meet your client’s demands.

7. Saves Time

When you have website, customers will check what you offer online. Explaining to your customer about your product and service through telephone conversation is not easy. Again, we have some services and products that can be hard to sell by word of mouth. Also, you will save time and avoid conventional methods such as designing banners, brochures, emails and many more.

8. Helps your Business Build Authority

Having a website will warrant your loyal customer to monitor and follows you. This will enable you to use various softwares available, in order to give them news about campaigns, new product launch, promotion and many more. Another benefit is that when your customers follow your business through the website, they will stick with the business even during hard times.

Final Thought

Any business organization needs to join this new digital landscape. One doesn’t need to be a computer engineer to start a website. We have a plethora of benefits why your business needs a website. All these benefits are to ensure your business reach the global audience. Apart from achieving marketing needs, your business will also create a long lasting relationship with existing and new customers.

Related Article: Increasing Website Traffic with SEMrush

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